How To Fail At Csa Market Gardening
CSA market gardening is a great way to connect farmers and consumers. The farmer receives a good income and guaranteed cashflow, and the consumer gets a steady supply of fresh, local food. But your CSA can fail if you don’t avoid the following mistakes.
CSA market gardening mistake 1: Marketing. Community Supported Agriculture programs typically experience high turnover of customers, especially in the early years. You may lose as many as 40% of your customers each year. This means you need to be continuously marketing to find new customers to replace the losses, and even more if you expect to grow.
Marketing your garden doesn’t have to be difficult or expensive; the first thing to invest in is some good business cards. Cards are a cheap way to promote your market garden. You can print both sides of the card, perhaps using the back of the card as a coupon for new customers.
Mail-out flyers are also an effective marketing tool. Flyers let you target a particular geographic area, and a 1-page 2-sided flyer gives you lots of room to get your message across.
You should also consider creating a website for your market garden; having a web presence is expected of businesses these days. And a well-designed, keyword-focused, content-driven website is your marketing magic weapon, bringing in customers even while you sleep.
CSA market gardening mistake 2: Not growing enough produce. When customers join your CSA, they often pay you in advance for the season. You have to make sure you deliver great value for that payment. This starts with planning.
Since you know how many customers you have, you can plan your garden to make sure you have ample produce for everyone. For example, if you have 50 customers who each want one head of lettuce each week, you need to be able to harvest at least 50 heads. However, not all lettuce seeds germinate. And not all plants successfully grow to produce a harvestable crop. You can lose plants to insects, or disease, or bad weather. So to make sure you will have sufficient produce available, you need to build in a safety factor; that is, plant more than you think you will need. So to get 50 harvestable head of lettuce, you might start by planting 75 seeds; this will give you some allowance for losses.
And you have to take all reasonable means to protect your crop from the perils mentioned above. You need protection against insects, disease, flooding, predatory animals, drought, and storms. It does you no good to grow beautiful vegetables if you lose them before harvest.
CSA market gardening mistake 3: Not growing enough variety. Successful CSA’s grow lots of vegetables, and a large variety of vegetables. There are some good reasons for this: first, your customers will appreciate receiving something different in their delivery boxes each week. The more types of vegetables you grow, the more people you will appeal to.
The second reason to grow a large variety is for security of production. To give an extreme example, if you grew only two vegetables, and you lose one, your garden has lost 50%. On the other hand, if you grow 20 different vegetables and you lose one, you garden is still at 95%.
And finally, you need to grow a large variety of crops to stretch out your season. Different vegetables, and even different types of the same vegetable, mature at different times. The more you grow, the longer your potential season.
CSA market gardening can bring a great benefit to both farmers and consumers, if you avoid these mistakes.